Evil Coach Training Program

A program for coaches and teachers who need a push themselves to help them push their clients to do scary things.

Price: $250 USD

Application Form

An evil coach is someone who cares more about results and helping their clients than they do about their own ego. If you’re an evil coach, this is what happens:

  • You offer an exercise and the client does it willingly.
  • You listen to someone talk about their problems and you know how to help them in a way they’ll be excited about.
  • Or, if you can’t help them, you say so and let both of you move on.

But…clients are lazy and disrespectful and they never do what they’re told.

You present solutions to clients and then they’re not on board because they don’t get why they should do the thing you say. So, it looks like they’re being rebellious and resistant or just difficult. As a result, you feel like a failure and want to jump off a bridge.

You see people you know you can help, but when you talk to them, they don’t seem to understand. Imagine if you could have conversations that excite both of you.

Wouldn’t it be great if you could talk to someone and identify what they’re excited about (what they’re willing to suffer for)?

Or, let’s say you realize this person is simply looking for something other than what you offer. Wouldn’t it be great if you could confidently say “no”?

Coaches vs. Rescuers

To make a long story short, you want to be working with Creators, not Victims. So, you want to be a Coach, not a Rescuer. This idea comes from the Empowerment Dynamic and the Drama Triangle (I made a podcast about this).

Drama Triangle: Victim, Rescuer, Persecutor

Empowerment Dynamic: Creator, Coach, Challenger

Fortunately, you can find (and work with) Creators (and you can even sometimes, given a Victim, find the Creator within them).

Let’s make it happen.

What You’ll Do in the Program

In this coaching program for coaches, here’s what will happen:

  • You’ll express your polarizing opinions, even if some people hate them.
  • We’ll go through your existing exercises and techniques, the ones that clients are resistant or hesitant to do, and we’ll frame them in a way that will be understood in their worldview.
  • You’ll have conversations with random people who have the problem you know how to solve, and we’ll analyze the transcript, identifying exactly where you’re not syncing up with them.
  • We’ll find examples of clients that are not a good fit, and we’ll use that information to improve your existing offers.

You’ll do this over and over again. Every day, in fact. That’s how you get good at stuff.


About Me

Hi, I’m Michael. I don’t like to say I’m a good coach. Instead, I prefer to say I suck as a coach because it leaves the door open for improvement (“beginner’s mind”). I’ve learned a few things and I hope I help you where I’ve been stuck. The fact that you’re reading this and considering my offer is proof that I’ve learned something.

Only Commit If You’re Serious

When you sign up for this program, you’re committing to:

  • Formulating one offer per day (30 minutes).
  • Spending an hour per week having conversations with potential clients.
  • Meeting with me for 30 minutes per week on Zoom.


The price for this 30-day program is $250 USD.

Next Steps

I invite you to fill out the application form. I’ll be in touch to let you know if I think this would be a good fit.

Application Form