Your “friends” are pretending to care about you

When you start posting good stuff online, your friends will use weird tactics to try to shut you up. They’re uncomfortable because they’re not used to group members speaking individualistically. Groups require like-mindedness, and you’re currently on a different wavelength.

(Don’t blame your friends…it’s the group’s fault.)

One tactic they love to use is “we’re just worried about your mental health.”

I heard this one a lot in the first half of 2020. That’s when I started posting my personal opinions online. Before that, I kept them to myself or told only a couple of trusted friends.

But once I decided to learn marketing, I knew I had to speak my mind publicly.

This past year and a half has been the most difficult of my whole life because of the amount of hatred and anger directed towards me, and also the amount of loss I’ve experienced. But, it’s also been the most rewarding, because I’ve found access to a voice I never had before.

This work is just beginning.

You don’t need to thank your friends for their concern. They’re not concerned about you, but about the group and about their own comfort level.

(Of course, you could thank them if you want to, but make sure you don’t get confused.)

You can’t please everybody, and you shouldn’t try to.

Instead, try to please the ideas you care about.

Some people will love it and some will hate it. They’re two sides of the same coin. If no one hates it, no one will love it. The passion that motivates the hate is the same energy that motivates the love.

The difference is the story told about it.


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